Feature Image

Focused

At a glance
Focused is a service to help people get their work done.

The core of focused is the focused session, a one-on-one working session with a trained host over a video call.

Your host helps you talk through your goals, manage any anxieties and obstacles, and make an actionable task plan. Then, for the rest of the session, you dive deeply into your tasks while your host keeps you accountable.

I was tasked with helping Focused create their visual identity.
What I did
I was responsible for creating visual branding including logos, marketing materials, business cards, and improving their website.
Year
2018 - 2020
Client
Focused
Skills
Art Direction, Visual Design, Branding, Web Design, Video Editing
Focused

Focused Identity

To begin the process, I started by facilitating a conversation that was used to come up with a list of descriptors to help define how they saw themselves as a company. That list was then refined to just 4 words that everything moving forward would be held up against.
Process

Stylescapes

Then, to get a general sense of the visual direction that might resonate with the stakeholders, I put together a few style scapes. Style scapes help visualize the potential tone and mood, and these worked wonders for starting us off in the right direction visually.
Process

exploration

The idea of "focused" can be interpreted in so many ways. Here are some of the ideas I came up with for the logo.
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Focused Identity

Final Logo Design

In meditation, the symbol of infinity is used to remind us of balance, focus, harmony, peace, and oneness. I combined that symbol with the Focused "F" to create the final logo mark.
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Focused Identity

Mockups

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Focused Identity

Type & Color

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Focused

Social Ads

One of the first pieces we created with the new identity was Facebook and Instagram Ads. We created several carousels that used hand drawn organic shapes to give the ads a more human feel. We also used colors from the extended palette to make things feel fun and lively.
Mood Board
Focused

The Website

Focused opted for an out of the box solution (Squarespace) for their website and tasked me with improving what they had already. Some of my suggestions included using a hero video to capture the essence of their ideal customer instead of a generic static image and adding more white space to let the blocks of content breathe more comfortably. I also created a handful of illustrations to help communicate their process more visually. The hand-drawn illustration style also gave them a branding element that could be extended into other marketing campaigns.
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Old website
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New website
Jules Konig
My name is Jules Konig and I'm a Senior Product Designer living and working in Bellevue, WA. I'm currently working for an EdTech startup named Section4. At Section4, I am helping to build an amazing learning community and learning platform for our students.

My Design Background
My career started in the San Francisco Bay Area in the early 2000's, where I was focused primarily on designing online retail web-based experiences for brands like The North Face, JanSport, and Timberland.

Later, I joined the growing team at Stimulant, a boutique design and development agency that specialized in proof of concept work and location-based experiences. As Art Director and Visual Design Lead at Stimulant, I  designed user interfaces for next generation hardware and software, mobile and desktop apps, and tons of other location specific experiences that incorporated vision and proximity sensors to enhance the user experience.

If I sound like a good fit for your team, I'm always open to learning more about freelance and full-time opportunities.

Expertise

UI/UX Design
Visual Design
Art Direction
Design Leadership
Design Strategy
Prototyping
Brand Extension
Visual Branding
Problem Solving

Favorite Tools

Figma
Illustrator
Photoshop
Webflow
After Effects
Premiere Pro
HTML/CSS
Pen & Paper

Full client list

Adobe
Barnes & Noble
The Brand Experience
Design Within Reach
Exelon
Focused
Foghorn Creative
Genentech
Gensler
GM
Google
The Hettema Group
Honeywell
HP
Intel
Jackson Family Wines
JanSport
Kodak
Leapfrog
l.inc design
McKesson
Microsoft
Microsoft Research
MOHAI
The North Face
Obscura Digital
Olson Kundig Architects
One Liberty Place
One World Observatory
Quintiles
Reebok
Reunion Tower
Samsung
SAP
Schwab
Sifteo
The Space Needle
Timberland
VMWare
WorkFlowy

Experience

2021 - Present
Remote
Section4
As a Senior Product Designer I am leading the product design team and helping build the learning and membership platform for both consumer and enterprise customers. I create future vision concepts and prototypes to help direct the future of the product. I partner with the Head of Product to define the product roadmap. I continually work to improve the user experience through user and stakeholder interviews. I've implemented our design system from scratch, and moved the product team to Figma. I've instituted a system to ensure efficiency from concept to developer handoff. I'm working cross functionally with many teams in the org to get oodles of things done, from product, to course assets, all while going through a company rebrand. I'm also representing the product team on the rebrand effort.
2015 - 2021
Bellevue, Wa
Independent Contractor
As an independent contractor I've worked on a wide variety of projects, from mobile and desktop apps to museum exhibits and interactive experiences for corporate lobbies.
2016 - Present
Rio Hondo College
Advisory Board Member
As an Advisory Board Member for Rio Hondo College's Design department, I provide my expertise in the field of Art Direction and UI Design.
2008 - 2016
San Francisco, CA + Seattle, WA
Stimulant
As both Art Director and Visual Design Lead I was responsible for the visual development and execution across multiple interactive projects. I combined visual brand and audience needs into visually rich and immersive interactions and experiences. Supervised and directed junior designers. Reviewed work to insure quality, appropriateness, and consistency for client brands across all deliverables. Established the look and feel for a wide variety of interfaces, including web and desktop apps, mobile devices, kiosks, and games. I designed user-centered interaction models, wireframes, storyboards, and screen mockups. Closely collaborated with Developers and business teams to solve complex UX issues. Produced email marketing, presentation materials and pitch documents. Juggled multiple projects while effectively managing timelines and expectations.
2005 - 2007
San Francisco, CA
Fluid
As Creative Director I established the design direction for rich eCommerce websites, product finders and product customizers, in-store kiosks, and digital campaigns. I presented design work to clients and stakeholders, provided feedback and direction to creative team and produced red lines and style guides to help keep development on point.
1999 - 2001
San Francisco, CA
Scenic Industry
I designed brand-centric interactive sites and tools for large and medium sized clients.
1997 - 1999
San Francisco, CA
Fireplug Labs
Was brought on as a design intern out of college and after a few months was hired as a full timer. I mostly created print and web design work for social marketing and played a lot of ping pong.

Awards & Recognition

Horizon Interactive Awards
Gold
2017
FWA
FWA of the Day
2016
Event Marketers Awards
Gold
2013
Event Design Awards
Gold
2013
Gold
2013
IxDA Design Awards
Best in Show & Best in Category
2012
Communicator Awards
Gold & Silver
2012