Feature Image
Intel Museum

What is 5G?

At a glance
The Intel Museum asked us to design and develop an interactive exhibit that explains 5G technology in a way that would appeal to kids, from grades K-12. Our goal was to craft an experience that would catch the eye from across the room, to encourage interaction, and then captivate viewers with a dynamic experience that makes the educational aspect seamless, easy, and fun.

Our solution of using a marble run type of experience was the ideal metaphor to demonstrate the advancements in 5G technology compared to the previous 4G. 5G is faster, more efficient, and supports concurrent packets of data moving simultaneously through the network.

The marble run allows visitors to race a packet of data along a single, slower, 4G network track against multiple packets of data traveling along the concurrent 5G data tracks. As the balls race along the track, chapters of the story appear in the center portal, integrating the educational aspect into the experience.

Finally, the digital displays in the background are synchronized with the paths of the physical marbles to illuminate them with animated effects that reflect the qualities of the respective networks; 4G is more viscous and slow, while the 5G effects are very crisp, discrete, and lively.
We created a 4x3 interactive video wall located in the heart of the Intel Museum. It showcases a stunning, immersive view of a visually rich 3D connected city teeming with life, that invites users to physically interact and develop a deeper understanding of the IoT.
What I did
As visual designer, I created the look and feel for the exhibit. This included working within the constraints of the Intel Brand, creating icons, motion graphics and animations.
Year
2018
Client
Intel
Stimulant (Agency)
Skills
Art Direction, Visual Design, Animation
Process

Transition animations

Like most projects with a lot of moving pieces, I build prototype animations to figure out how the transitions between chapters might look. When I was happy with the look and timing, I'd share them with the client and use them to provide direction to the developer working on the project.
Process

Fabrication

Extensive collaborative prototyping was needed to get the 2 tracks to work correctly. It took a lot of testing to get the 4G track to run slower than the 5G track. Thankfully, our team was amazing, and got it working even after a number of concept changes.
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Process

Mood Board

The mood board I put together for this project showed a variety of dynamic images that were meant to convey motion, a variety of lighting effects, and potential illustration styles for the marble run track and story element.
Mood Board
Process

Design Comps

To get an idea of what the track might look like and to get a sense of where we might trigger different animations, I put together a set of design comps that acted as a story board. Below are a few of the screens that I showed along with the timing in the bottom right of the image.
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Process

Illustrations

Here are a few of the illustrations I produced for the center element. These were all designed in Illustrator, then animated in After Effects.
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Process

Motion Tests

I created a ton of animation and motion tests for the track and the content module. Below are a small sampling of what I created. All work created using After Effects.
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Jules Konig
My name is Jules Konig and I'm a Senior Product Designer living and working in Bellevue, WA. I'm currently working for an EdTech startup named Section4. At Section4, I am helping to build an amazing learning community and learning platform for our students.

My Design Background
My career started in the San Francisco Bay Area in the early 2000's, where I was focused primarily on designing online retail web-based experiences for brands like The North Face, JanSport, and Timberland.

Later, I joined the growing team at Stimulant, a boutique design and development agency that specialized in proof of concept work and location-based experiences. As Art Director and Visual Design Lead at Stimulant, I  designed user interfaces for next generation hardware and software, mobile and desktop apps, and tons of other location specific experiences that incorporated vision and proximity sensors to enhance the user experience.

If I sound like a good fit for your team, I'm always open to learning more about freelance and full-time opportunities.

Expertise

UI/UX Design
Visual Design
Art Direction
Design Leadership
Design Strategy
Prototyping
Brand Extension
Visual Branding
Problem Solving

Favorite Tools

Figma
Illustrator
Photoshop
Webflow
After Effects
Premiere Pro
HTML/CSS
Pen & Paper

Full client list

Adobe
Barnes & Noble
The Brand Experience
Design Within Reach
Exelon
Focused
Foghorn Creative
Genentech
Gensler
GM
Google
The Hettema Group
Honeywell
HP
Intel
Jackson Family Wines
JanSport
Kodak
Leapfrog
l.inc design
McKesson
Microsoft
Microsoft Research
MOHAI
The North Face
Obscura Digital
Olson Kundig Architects
One Liberty Place
One World Observatory
Quintiles
Reebok
Reunion Tower
Samsung
SAP
Schwab
Sifteo
The Space Needle
Timberland
VMWare
WorkFlowy

Experience

2021 - Present
Remote
Section4
As a Senior Product Designer I am leading the product design team and helping build the learning and membership platform for both consumer and enterprise customers. I create future vision concepts and prototypes to help direct the future of the product. I partner with the Head of Product to define the product roadmap. I continually work to improve the user experience through user and stakeholder interviews. I've implemented our design system from scratch, and moved the product team to Figma. I've instituted a system to ensure efficiency from concept to developer handoff. I'm working cross functionally with many teams in the org to get oodles of things done, from product, to course assets, all while going through a company rebrand. I'm also representing the product team on the rebrand effort.
2015 - 2021
Bellevue, Wa
Independent Contractor
As an independent contractor I've worked on a wide variety of projects, from mobile and desktop apps to museum exhibits and interactive experiences for corporate lobbies.
2016 - Present
Rio Hondo College
Advisory Board Member
As an Advisory Board Member for Rio Hondo College's Design department, I provide my expertise in the field of Art Direction and UI Design.
2008 - 2016
San Francisco, CA + Seattle, WA
Stimulant
As both Art Director and Visual Design Lead I was responsible for the visual development and execution across multiple interactive projects. I combined visual brand and audience needs into visually rich and immersive interactions and experiences. Supervised and directed junior designers. Reviewed work to insure quality, appropriateness, and consistency for client brands across all deliverables. Established the look and feel for a wide variety of interfaces, including web and desktop apps, mobile devices, kiosks, and games. I designed user-centered interaction models, wireframes, storyboards, and screen mockups. Closely collaborated with Developers and business teams to solve complex UX issues. Produced email marketing, presentation materials and pitch documents. Juggled multiple projects while effectively managing timelines and expectations.
2005 - 2007
San Francisco, CA
Fluid
As Creative Director I established the design direction for rich eCommerce websites, product finders and product customizers, in-store kiosks, and digital campaigns. I presented design work to clients and stakeholders, provided feedback and direction to creative team and produced red lines and style guides to help keep development on point.
1999 - 2001
San Francisco, CA
Scenic Industry
I designed brand-centric interactive sites and tools for large and medium sized clients.
1997 - 1999
San Francisco, CA
Fireplug Labs
Was brought on as a design intern out of college and after a few months was hired as a full timer. I mostly created print and web design work for social marketing and played a lot of ping pong.

Awards & Recognition

Horizon Interactive Awards
Gold
2017
FWA
FWA of the Day
2016
Event Marketers Awards
Gold
2013
Event Design Awards
Gold
2013
Gold
2013
IxDA Design Awards
Best in Show & Best in Category
2012
Communicator Awards
Gold & Silver
2012