The Intel Museum asked us to design and develop an interactive exhibit that explains 5G technology in a way that would appeal to kids, from grades K-12. Our goal was to craft an experience that would catch the eye from across the room, to encourage interaction, and then captivate viewers with a dynamic experience that makes the educational aspect seamless, easy, and fun.
Our solution of using a marble run type of experience was the ideal metaphor to demonstrate the advancements in 5G technology compared to the previous 4G. 5G is faster, more efficient, and supports concurrent packets of data moving simultaneously through the network.
The marble run allows visitors to race a packet of data along a single, slower, 4G network track against multiple packets of data traveling along the concurrent 5G data tracks. As the balls race along the track, chapters of the story appear in the center portal, integrating the educational aspect into the experience.
Finally, the digital displays in the background are synchronized with the paths of the physical marbles to illuminate them with animated effects that reflect the qualities of the respective networks; 4G is more viscous and slow, while the 5G effects are very crisp, discrete, and lively.
We created a 4x3 interactive video wall located in the heart of the Intel Museum. It showcases a stunning, immersive view of a visually rich 3D connected city teeming with life, that invites users to physically interact and develop a deeper understanding of the IoT.
What is 5G?
At a glance
What I did
As visual designer, I created the look and feel for the exhibit. This included working within the constraints of the Intel Brand, creating icons, motion graphics and animations.
Art Direction, Visual Design, Animation
Like most projects with a lot of moving pieces, I build prototype animations to figure out how the transitions between chapters might look. When I was happy with the look and timing, I'd share them with the client and use them to provide direction to the developer working on the project.
Extensive collaborative prototyping was needed to get the 2 tracks to work correctly. It took a lot of testing to get the 4G track to run slower than the 5G track. Thankfully, our team was amazing, and got it working even after a number of concept changes.
The mood board I put together for this project showed a variety of dynamic images that were meant to convey motion, a variety of lighting effects, and potential illustration styles for the marble run track and story element.
To get an idea of what the track might look like and to get a sense of where we might trigger different animations, I put together a set of design comps that acted as a story board. Below are a few of the screens that I showed along with the timing in the bottom right of the image.
Here are a few of the illustrations I produced for the center element. These were all designed in Illustrator, then animated in After Effects.
I created a ton of animation and motion tests for the track and the content module. Below are a small sampling of what I created. All work created using After Effects.