At a glance
Our objective was to reintroduce the role of the transistor into the exhibit, making a relationship with the “1/0” readout - and eventual display of an ASCII character. Visitors interact with the exhibit by pressing buttons on a reader rail. LEDs introduced into the reader rail produce a pulse of blue light that travels upwards and appears to flow up into the screen in the form of animated particles.
What I did
I was responsible for all of the visual design, UI, animation, and 3D modeling.
Art Direction, Visual Design, UI Design, 3D Modeling
alignment, touch targets and REadablity
The "reader rail" was screen printed onto a transparent plexiglass material. LED lights were mounted below the reader rail and shined through when buttons were pressed to help connect the button press with what is happening on the screen above. I printed the reader rail at 1:1 to insure that the LED lights would line up and that the text sizes were readable.
Early concept for the look and feel. Obviously it wasn't Intel Brand enough to make the cut, but I kinda liked it anyway.
The design for the transistor went through a lot of iterations before landing on the much simpler version that we went with for launch. All modeling was done using Cinema 4D.