Barnes & Noble
At a glance
Stimulant was hired by Microsoft to work with the Nook team at Barnes & Noble to design and develop a touch first launch app for the Windows 8 tablet, the predecessor to the Surface tablet. The challenge was to marry Nook's strong visual brand with Microsoft's new Windows 8 OS design language which was still being developed and promoted.
What I did
I was responsible for all visual and UI design. I collaborated with the Nook Brand and UX teams to design a visual language that felt on brand with the overall Nook design system. Additionally this was an important launch app for both Windows 8 and Surface, so I had to carefully navigate the murky waters of an ever changing, brand new Microsoft 8 design language.
Barnes & Noble, Microsoft
Visual Design, UI Design
My Daily Shelf
We wanted to showcase the products as you would see them in the brick and mortar book store. Barnes & Noble's Nook devices already used this metaphor and felt it was essential to the Nook Brand. In contrast, Microsoft's Windows 8 design system was built on a flexible grid system and generally speaking, using drop shadows was a big no-no. In the end, Nook's Brand took priority, and we used shadows to retain some connection to other Nook properties. We were really pushing the limits of the Windows 8 user interface foundation, which was all about being "authentically digital."
Offset stacks of product images served as a visual affordance to show that each stack represented a collection of products.
The Library section was where your collection of books and magazines lived. For example, if you subscribed to People Magazine, they would automatically appear here.
Details & Reviews
The Design System
I made a lot of custom icons and UI elements. All created in Illustrator.