Project

Fluid (2004-2007)

Role

Creative DirectionVisual DesignWeb DesignUI Design

Overview
I spent 3 years at Fluid as a Visual Designer. During that time I designed websites for The North Face, Timberland, RBK Custom, JanSport, Charles Schwab, and many more. I collaborated with Interaction Designers, other Visual Designers, Developers, Project Managers, and Client Stakeholders to create beautiful, end-to-end e-commerce solutions that pushed the limits of what was technically possible at the time.
Client

The North Face

Overview
I took over as Creative Director for The North Face account in 2005 and was responsible for leading the visual design for the website, micro-sites, and a number of other campaigns for 2 years.
Endurance 50 Microsite
Endurance 50 is an ultra marathon supported by The North Face. This microsite is just one of several microsites that we designed to support various events and initiatives.
Redesign Concept
We created this animated concept to illustrate our intentions for the next generation of thenorthface.com. Our intent was to showcase the athletes and create a dynamic experience for shoppers that pushed The North Face's brand forward. This animation was created all in Flash!
Client

Jansport

Overview
I was Creative Director and Visual Designer and was responsible for both the concept and visual design each month.
LiveWire Microsite
Like The North Face, we designed several microsites to support various JanSport initiatives and to promote the brand.
Client

Timberland

Overview
Online retail store for buying and eventually customizing Timberland boots and shoes. We developed several online buying innovations such as Quick View and deep filtering.

Client

RBK Custom

Overview
Custom shoe design website that allows users to fully customize several different models of Reebok shoes.
Limited Edition
Reebok worked with various celebrities to help promote RBKCustom.