Fluid Projects

For over 15 years, Fluid has created experiences and software that help brands and retailers keep pace with tomorrow’s customers.

I spent 3 years at Fluid as a Visual Designer. I started as a Freelance Designer coding HTML and CSS, eventually became a full-time Junior Designer, and worked my way up to Design Lead, then Creative Director. During that time I was responsible for designing websites for The North Face, Timberland, RBK Custom, JanSport, Charles Schwab, and many more. I collaborated with Interaction Designers, other Visual Designers, Developers, Project Managers, and Client Stakeholders to create beautiful, end-to-end e-commerce solutions that pushed the limits of what was technically possible at the time.

ClientThe North Face, JanSport, Timberland, Reebok, Schwab, and more…My RoleVisual Design, Creative Direction

The North Face

I took over as Creative Director for The North Face account in 2005 and was responsible for leading the visual design for the website, micro-sites, and a number of other campaigns for 2 years.

The North Face: Website Redesign Concept

We created this animated concept to illustrate our intentions for the next generation of thenorthface.com. Our intent was to showcase the athletes and create a dynamic experience for shoppers that pushed The North Face's brand forward. This animation was created in Flash because I didn't know After Effects yet!


I was Creative Director and Visual Designer and was responsible for both the concept and visual design each month.


Online retail store for buying and eventually customizing Timberland boots and shoes. We developed several online buying innovations such as Quick View and deep filtering.

Reebok: RBKCustom

Custom shoe design website that allows users to fully customize several different models of Reebok shoes.

Reebok: RBKCustom

Limited Edition. Reebok worked with various celebrities to help promote RBKCustom.

© 2019 Jules Konig. All rights reserved.

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