Intel Museum

Since 2012, Stimulant has been the Intel Museum’s interactive partner of record. We developed ten different exhibits that cover a wide range of content, from highlighting fifty-plus years of company and employee achievements, milestones and world’s firsts, to making Moore’s Law and binary code understandable to kids, to interactively illustrating how the Internet of Things is improving the lives of millions today. Working with Intel, we helped tell a variety of unique stories that carefully balance brand, education, and the right level of abstraction on highly technical topics.

ClientIntelMy RoleVisual Design, Art Direction, 3D Modeling, Motion DesignVideoStimulant

Internet of Things Exhibit


We collaborated closely with the Intel Museum to design, build, and fabricate an interactive experience for the “showstopper” wall, a 4x3 interactive video wall located in the heart of the Museum. The experience showcases a stunning, immersive view of a visually rich 3D “smart” city teeming with life that invites users to physically interact and develop a deeper understanding of the “Internet of Things”.

Working from wireframes produced by the UX designer on the team, I designed, modeled, and animated the city below using C4D and After Effects. Then, worked with our developer to recreate the city in code and provide feedback and design support through final delivery.

Design Principles

1. Create design and content to tell stories that feature clever yet familiar objects that provide visitors with an engaging, easy to understand entry point to learn more about Intel technology.

2. Use case studies as input to craft compelling exhibit stories around Intel’s role in using technology to drive urban growth and improve the quality of life for the citizens of a smart city.

3. Craft design and content that celebrates Intel’s brand together with its technological achievements to create a smart, confident, and bold experience.

Wireframes: These are just two of many wireframes that our Interaction Designer created. I used these as a guide to get a sense of screen inventory and general placement of objects. Usually, we’d get sign off from the clients on these before moving forward with high-fidelity mockups in visual design.

Mood Board: Once we started to nail down the UX for the exhibit, we began to discuss look and feel. My standard tools for getting my team and the stakeholders on the same page are mood boards and style frames. In this case, the mood board was the best choice to communicate our intention for the visual direction and help in the look and feel discussion.

Mockups & Proof of Concept Animations: While we were in the UX/Wireframe phase, I produced proof of concept models and animations to show how things might look and move. Things were made easier by the fact that the mood boards put us all on the same page.

Final Design: The final look and feel was reached through collaboration and teamwork. Due to the nature of working in 3D vs. 2D, the outcome was close but not exact to the direction set out by the UX and that was okay. Through close collaboration with the client, UX designer, and developer, we produced something that was even better than expected and the client was ecstatic.

Binary Exhibit


Reintroduce the role of the transistor into the exhibit, making a relationship with the “1/0” readout - and eventual display of an ASCII character.

Visitors interact with the exhibit by pressing buttons on a reader rail. LEDs introduced into the reader rail produce a pulse of blue light that travels upwards and appears to flow up into the screen in the form of animated particles.

Collaborating with the UX Designer, Creative Lead, and Developer, I produced visual design mockups to communicate the design intent to the client stakeholder. I conducted design research into how transistors worked so I could reproduce an abstract version in 3D and I oversaw the build phase through delivery. I also produced print ready designs for the reader rail.

Design Intent

1. Create a clear experiential flow from the buttons on the reader rail to the transistors on the screen, so visitors understand that transistors enable the 0’s and 1’s of binary code.

2. Abstractly visualize the flow of electrons, so visitors can see how their actions cause each transistor to act as a switch, enabling power to pass through and register a ‘1’.

Before snapshot: The first image is what the exhibit look like before we updated it. Wireframe: The second image is one of the wireframes/sketches that I worked from. You can see the close collaboration that I had with the UX designer from how close the sketch looks to the final design.

Reader Rail: This shows the design of the reader rail and how it aligns with the readout screen above. All of the blue circles were place holders for LED buttons.

Final Design: Here is the final design that we delivered.

Conductivity Exhibit


The goal of the exhibit is to help visitors understand how different materials are insulators, conductors or semiconductors.

Again, collaborating with the UX Designer, Creative Lead, and Developer, I produced visual design mockups to communicate the design intent to the client stakeholder. I conducted extensive visual research into the elements we were going to test in the exhibit and produced low-poly 3D models for those elements. The final environment and testing device was built in Unity, but I produced all the necessary 2D and 3D assets for the developer to use in the build including the animated test probes.

Design Intent

The most important takeaway is explaining why Intel uses silicon in chips.

Previous Exhibit: This is what the design of the exhibit looked like before. The previous design felt dated and was difficult to use.

Sketches: These are a couple of sketches that the UX Designer produced that I worked from. There was a lot of back and forth to dial these in.

Final Design: The final design ended up pretty close to the UX sketches because of close collaboration throughout the design process.

Ultrabook Exhibit

This exhibit was created for the launch of Intel's new Ultrabook collection. The entire exhibit, which includes a translucent multi-touch display and projection mapped wall all run off of the Ultrabook, showcasing the power of the light weight and powerful machine.

Museum Update 2012

In 2012 we were brought on to completely overhaul the interactive exhibits for the Intel Museum. Below are a handful of screens showing some of the exhibits I designed.

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