SIFTEO

LoopLoop
Music sequencer toy

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My Responsibilities

I was responsible for the visual design and animation for LoopLoop. Our audience was anywhere between 4 and 90 years old, so it was important to keep things fun and playful. I used vibrant colors and iconography that was abstract, yet simple and recognizable.

Role

Visual Designer
Art Director

Research

Paper Prototyping

Design & Production

UI design
Motion design
Dev documentation

Platforms

Sifteo Cubes

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Paper Prototypes

We created simple paper prototypes to help figure out the UX. This simple exercise helped us iterate more quickly.

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Design System

I designed all of the screens in Illustrator, then built sprite sheets for all of the animations.

Awards

2013
How Interactive Design Awards
Merit Award

2012
IxDA Design Awards
Award: Best in Show &, Best in Category

Communicator Awards
Award: Gold — Interactive Multimedia Children’s Audience & Entertainment, Silver — Interactive Music

 

Next Project

The Space Needle
Interactive city explorers