As part of Sifteo's initial launch portfolio, we designed a simple music sequencer that focused on interactive learning, spatial reasoning, and collaboration. Our goal was to produce something that incorporated our love for music into a game that was fun for all ages.

My Role —

I was responsible for the visual design and animation for LoopLoop. Our audience was anywhere between 4 and 90 years old, so I felt it was important to keep things fun and playful. I used vibrant colors, and iconography that was abstract, yet simple and recognizable.

Team —

AD/VD/Animation: Jules Konig, UX: Brian Yeung, Dev: Ritesh LalaClient: Sifteo


The minimalist and modular nature of the cubes themselves inspired a visual style that was cute, minimal, and quirky, with surprising complexity revealed over time. I was responsible for the look and feel, motion design/animation, and branding. I created icons, sprite sheets for the animation, and all on screen graphics.

2012 IxDA AwardsBest in Show & Best in Category - Expressing

I don't design stuff to win awards, but I have to say this one was pretty special. We took top honors at the inaugural event and the judges were from Frog, Arduino, Fjord, and other top agencies. Sometimes it's nice to get recognized by others at the top of their field. :)