One World Observatory

One World Observatory is more than just an observation deck with stunning views of New York City, it’s a state-of-the-art guest experience that contains a series of cutting-edge multimedia installations and immersive exhibits that serve as an uplifting tribute to the new World Trade Center.

We were honored when we were asked to create the guest’s welcome experience for the newly built tower. Our solution was to present guests with a 65′ wide by 16′ tall projected world map, which greets them from wherever in the world they’ve come from. Once a guest’s ticket is scanned, real time statistics are gathered and displayed on the map and a welcome message is shown in their native language as they begin their journey through the exhibit hall.

As Art Director, I helped to translate Client feedback into manageable action items for the lead Visual Designer and produced visual assets when necessary to help communicate concepts and ideas to the team.

ClientThe Hettema GroupMy RoleArt Direction, Design SupportVideoStimulant

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