We were hired to create the visitor's welcome experience for the newly built World Trade Center Tower. Our solution was a 65′ wide by 16′ tall projected world map, which greets them from wherever in the world they’ve come from. Real time statistics are gathered and displayed on the map and a welcome message is shown in their native language as they begin their journey through the exhibit hall.

My Role —

As Art Director, I helped translate client feedback into actionable tasks and direction. I also provided feedback and support during the build phase.

Team —

AD: Jules Konig, VD: Greg Kaufman, UX: Nathan Moody, Dev: Joel Pryde