Project

Reunion Tower

Role

Art DirectionUI/Visual DesignMotion3D

Overview
Reunion Tower has been an icon of the Dallas skyline since the seventies. In need of a refresh, the world renowned architectural firm, Gensler was brought on board as the interior designer. Stimulant was brought on board to help realize their vision for digitally enhanced interactive environments in the lobby, GeO-Deck, and Cloud9, the 5-star restaurant at the top.

Exhibit

GeO-Deck

Overview
The GeO-Deck is an observation level, 470 feet up, where visitors can get their first taste of the wide expanse of the Texas landscape. We designed and developed a reactive and interactive experience called the Halo, an arc of 15 seamlessly-integrated displays linked together to create a massive 60-foot-wide interactive surface. There are two Halos on the GeO-Deck, allowing for up to 30 concurrent users. The Halos feature 3D generative backgrounds that respond to both touch and movement throughout the space. The Halos support a variety of content including interactive 3D models and photos of Dallas landmarks, zoomable interactive gigapixel panoramas of the view out any window, control of HD cameras mounted outside the tower for exploring the city in detail, custom-curated maps, a unique video about the JFK assassination (which occurred hundreds of yards from the tower), and an interactive simulation of the tower’s famous light shows. Each display is calibrated for its unique position around the circumference of the floor and provides an experience tailored to its particular orientation, though all content is available from any station.
Early Concepts
Trying to figure out what the sphere should look like and how it should behave.

Exhibit

Big Sky at Cloud 9 Restaurant

Overview
Cloud 9, is a futuristic bar and lounge serving Texas-themed food and cocktails from Wolfgang Puck. The “Big Sky” is a digital installation on the ceiling, combining abstract steel clouds, dynamic LED lighting, and 17 HD screens that comprise a massive-scale abstract weather simulation. Stimulant’s experience for these displays treats guests to a continuously-changing surrealistic view of Dallas weather, rendered in real time. As the simulation cycles through different times of day and various weather patterns, color changes are triggered throughout the entire ceiling. Each moment is unique and married seamlessly to the architecture and design of the space.
Early Concepts
Here are a couple of the early directions for Big Sky. I played around with reflection and geometric shapes to create an abstract look for different weather patterns. In the end, the client chose to go in an even more abstract direction.
Credits
Agency: StimulantAcct. Management: Darren DavidUX Designer: John Wayne HillProducer: Lee GranasArt Director/Visual Designer: Jules KönigCreature Dev.:  Greg Kaufman, Ritesh Lala, Jules KönigLead Developer: Joel PrydeDevelopers: Ian Heisters, James Hurlbut, Ritesh Lala