Project

Skyspace

Role

Art DirectionVisual Design3D/Animation

Overview
The US Bank Tower in Los Angeles, the tallest building west of the Mississippi, gives visitors access to some of the most stunning views of LA, but it requires visitors to transfer between elevator banks in order to get to the top. To make the transition interesting and entertaining, we created three unique digital installations that gradually expose visitors to the view they will experience from the observation deck at the top of the tower.

Exhibit

360° Landscape

Overview
The first of the three installations is a 50′ x 30′, 360-degree projection mapped interactive experience. Visitors are surrounded by the topography of Los Angeles, and based on where they stand, are presented with animated illustrations depicting different locations throughout the LA area.
Process
Both development and design spent a lot of time prototyping and creating pre-visualizations before we started building any final deliverables. To share creative, I built the environment in 3D using Cinema 4D. I also created maps for the placement of the illustrations.
Illustrations
20 illustrations were commissioned for the landscape, each representing a landmark surrounding the Los Angeles area. I animated each illustration using Adobe Animate in order to produce the proper output for development. Below are a few of my favorites.
Credits
Agency: StimulantAcct. Manager: Darren DavidUX Designer: Dana SmithProducer: Kristi TorgrimsonArt Director/Visual Designer: Jules KönigIllustration: TremendousnessAnimation: Jules KönigDeveloper: Michael ChangHardware: Stephan Winokur

Exhibit

Infinity Mirror

Overview
The second installation is an infinity mirror that is built into the floor and its shape is designed to mimic the iconic crown at the top of the building. The infinity mirror is lined with animating LEDs which animate based on visitor presence and can be customized to celebrate various themes.I created 3D versions of the infinity mirror in Cinema4D to help art direct the lighting and form of the structure.
Process
I built mock ups of the Infinity Mirror in Cinema 4D to help inform our fabricator and to have something to show the client.
Credits
Agency: StimulantAcct. Manager: Darren DavidUX Designer: Dana SmithProducer: Kristi TorgrimsonArt Director: Jules KönigHardware: Stephan Winokur

Exhibit

Reflection Wall

Overview
The third installation is a 30′ wall that features an interactive particle system which tracks visitor movement and captures their pose before casting their shape upwards.I directed the developer using mock ups and animation in Adobe After Effects and tweaked the final perimeters to dial in the final look.
Credits
Agency: StimulantAcct. Manager: Darren DavidUX Designer: Dana SmithProducer: Kristi TorgrimsonArt Director/Visual Designer: Jules KönigDeveloper: Ritesh LalaHardware: Stephan Winokur