The US Bank Tower in Los Angeles, the tallest building west of the Mississippi, gives visitors access to some of the most stunning views of LA, but it requires visitors to transfer between elevator banks in order to get to the top. To make the transition interesting and entertaining, we created three unique digital installations that gradually expose visitors to the view they will experience from the observation deck at the top of the tower.

During the pitch phase, I helped develop the initial concepts and provided visual deliverables to express the creative vision to the client. I also lead the visual design for all three pieces which included working side-by-side with our Development team, creating 2D and 3D graphics and animation, and sourcing and art directing the illustrators.

ClientOUE, Gensler DallasMy RoleArt Direction, Visual Design, Motion Design/Animation, 3D ModelingVideoStimulant

360° Landscape

The first of the three installations is a 50′ x 30′, 360-degree projection mapped interactive experience. Visitors are surrounded by the topography of Los Angeles, and based on where they stand, are presented with animated illustrations depicting different locations throughout the LA area.

360° Landscape: Animated Illustrations

20 illustrations were commissioned for the landscape, each representing a landmark surrounding the Los Angeles area. I animated each illustration using Adobe Animate in order to produce the proper output for development. Below are a few of my favorites.

Infinity Mirror

The second installation is an infinity mirror that is built into the floor and its shape is designed to mimic the iconic crown at the top of the building. The infinity mirror is lined with animating LEDs which animate based on visitor presence and can be customized to celebrate various themes.

I created 3D versions of the infinity mirror in Cinema4D to help art direct the lighting and form of the structure.

Reflection Wall

The third installation is a 30′ wall that features an interactive particle system which tracks visitor movement and captures their pose before casting their shape upwards.

I directed the developer using mock ups and animation in Adobe After Effects and tweaked the final perimeters to dial in the final look.

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