Feature Image


At a glance
The US Bank Tower in Los Angeles, the tallest building west of the Mississippi, gives visitors access to some of the most stunning views of LA, but it requires visitors to transfer between elevator banks in order to get to the top. To make the transition interesting and entertaining, we created three unique digital installations that gradually expose visitors to the view they will experience from the observation deck at the top of the tower.
What I did
I was lead visual designer and the art director for all three exhibits and created proof of concept 3D models and 2D animations to communicate with the client and development team.
OUE, US Bank Tower
Art Direction, Visual Design, 3D, Motion Design

360° Landscape

At a Glance
The first experience is the 360 Landscape, a 50’ x 30’ interactive projection-mapped ellipsoid space which surrounds visitors with an abstract representation of the topography of Los Angeles, as rendered from the viewpoint of the tower. We used Kinect sensor technology to detect presence and proximity of each visitor and based on where they stand, are presented with animated illustrations depicting different locations throughout the LA area.

A custom-fabricated railing hides a collection of LEDs which animate in front of visitors as they approach, drawing them toward the projection. Visitors move around the space at their own pace to crack open each gem and uncover playfully-animated graphics for points of interest that are visible from the top floor.

The ellipse also includes a highly-specialized video mode, facilitating playback of custom-produced content at up to 11,520 x 1,200 resolution, synchronized across two separate walls.
What i Did
I designed the look and feel for the environment, sourced and art directed the illustration work, and animated the illustrations. To share creative, I built the environment in 3D using Cinema 4D. I also created maps for the placement of the illustrations.

Visual Prototyping

This is an early render from Cinema 4D that lead to the visual direction of the landscape. The final version was built from topographical data.

Visualizing the Space

Unfortunately, there wasn't budget to fly all of the creative team to the space where the installation was going to live, so instead, I created a rough model of the space, based on Gensler's architectural plans. This helped us get a sense of overall feel of the space that we were working with.
Spacial RenderingSpacial RenderingSpacial Rendering

Mapping out the landmarks

Once we got a dynamically driven version of the landscape, driven by topographical data provided by the USGS.gov, I was able to estimate the proper scale of the illustrations and get a good distance from the floor for optimal viewing. Another challenge what that all of the illustrations in our virtual landscape matched where they actually are located in the real world. Because I knew the coordinates of the US Bank building and the direction our installation was facing, I figured out that I could use Google Maps to find the position of each landmark and plot them visually. Due to technical and time limitations, the developer built a tool that allowed me to hand place each illustration in the correct spot.
Illustration PlanningIllustration PlanningIllustration Planning

Illustration, art direction and animation

With the client, we established 20 points of interest throughout the Los Angeles area to illustrate and then animate. Using proximity sensors, each image would be triggered when a visitor approached. I first, conducted extensive research into each of the points of interest to find inspirational imagery for each location. Then I put together mood boards to guide the amazingly talented Tremendousness Studio to suss out the final style and create the final artwork. I then took their illustrations and animated each one using Adobe Animate. We used the Animate because the output format matched what the development team needed.
Illustration Mood Board
Illustration Mood Board
Illustration Sketches
Animated Illustrations
Animated Illustrations
Animated Illustrations
Animated Illustrations
Animated Illustrations
Animated Illustrations

The Infinity Mirror

At A Glance
The second installation is a digitally-enhanced infinity mirror that is built into the floor and its shape is designed to mimic the iconic crown at the top of the building. The infinity mirror is lined with animating LEDs which animate based on visitor presence and can be customized to celebrate various themes.
What I did
I created 3D versions of the infinity mirror in Cinema4D to help art direct the lighting and form of the structure.
Infinity MirrorInfinity Mirror

3D Mockups

I built mock ups of the Infinity Mirror in Cinema 4D to help inform our fabricator and to have something to show the client.
Infinity Mirror C4D ModelInfinity Mirror C4D MockupInfinity Mirror C4D MockupInfinity Mirror C4D Mockup

The Reflection Wall

At a Glance
The third installation is a 30′ wall that features an interactive particle system which tracks visitor movement and captures their pose before casting their shape upwards.
What i Did
I directed our developer through the use of mock ups and animations built in Adobe After Effects, then tweaked the final parameters to dial in the final look.
Reflection WallReflection Wall CloseUp

Prototyping the particles

I used After Effects to build a crude motion capture mock up of the reflection wall effects. This turned out to be an invaluable tool for communicating with the developer because he was able to build a particle system that was pretty close to final in his first try. He built in tweak-able parameters that I used to finalize the look and feel for final delivery.
Motion Capture
Particle test
Particle test
Jumping Jules

Awards & Recognition

Horizon Interactive Awards
Award: Gold
HOW Design International Design Awards
Award: Merit Award
Award: The FWA Site of the Day
Event Design Awards
Award: Gold
Jules Konig
My name is Jules Konig and I'm a Senior Product Designer living and working in Bellevue, WA. I'm currently working for an EdTech startup named Section4. At Section4, I am helping to build an amazing learning community and learning platform for our students.

My Design Background
My career started in the San Francisco Bay Area in the early 2000's, where I was focused primarily on designing online retail web-based experiences for brands like The North Face, JanSport, and Timberland.

Later, I joined the growing team at Stimulant, a boutique design and development agency that specialized in proof of concept work and location-based experiences. As Art Director and Visual Design Lead at Stimulant, I  designed user interfaces for next generation hardware and software, mobile and desktop apps, and tons of other location specific experiences that incorporated vision and proximity sensors to enhance the user experience.

If I sound like a good fit for your team, I'm always open to learning more about freelance and full-time opportunities.


UI/UX Design
Visual Design
Art Direction
Design Leadership
Design Strategy
Brand Extension
Visual Branding
Problem Solving

Favorite Tools

After Effects
Premiere Pro
Pen & Paper

Full client list

Barnes & Noble
The Brand Experience
Design Within Reach
Foghorn Creative
The Hettema Group
Jackson Family Wines
l.inc design
Microsoft Research
The North Face
Obscura Digital
Olson Kundig Architects
One Liberty Place
One World Observatory
Reunion Tower
The Space Needle


2021 - Present
As a Senior Product Designer I am leading the product design team and helping build the learning and membership platform for both consumer and enterprise customers. I create future vision concepts and prototypes to help direct the future of the product. I partner with the Head of Product to define the product roadmap. I continually work to improve the user experience through user and stakeholder interviews. I've implemented our design system from scratch, and moved the product team to Figma. I've instituted a system to ensure efficiency from concept to developer handoff. I'm working cross functionally with many teams in the org to get oodles of things done, from product, to course assets, all while going through a company rebrand. I'm also representing the product team on the rebrand effort.
2015 - 2021
Bellevue, Wa
Independent Contractor
As an independent contractor I've worked on a wide variety of projects, from mobile and desktop apps to museum exhibits and interactive experiences for corporate lobbies.
2016 - Present
Rio Hondo College
Advisory Board Member
As an Advisory Board Member for Rio Hondo College's Design department, I provide my expertise in the field of Art Direction and UI Design.
2008 - 2016
San Francisco, CA + Seattle, WA
As both Art Director and Visual Design Lead I was responsible for the visual development and execution across multiple interactive projects. I combined visual brand and audience needs into visually rich and immersive interactions and experiences. Supervised and directed junior designers. Reviewed work to insure quality, appropriateness, and consistency for client brands across all deliverables. Established the look and feel for a wide variety of interfaces, including web and desktop apps, mobile devices, kiosks, and games. I designed user-centered interaction models, wireframes, storyboards, and screen mockups. Closely collaborated with Developers and business teams to solve complex UX issues. Produced email marketing, presentation materials and pitch documents. Juggled multiple projects while effectively managing timelines and expectations.
2005 - 2007
San Francisco, CA
As Creative Director I established the design direction for rich eCommerce websites, product finders and product customizers, in-store kiosks, and digital campaigns. I presented design work to clients and stakeholders, provided feedback and direction to creative team and produced red lines and style guides to help keep development on point.
1999 - 2001
San Francisco, CA
Scenic Industry
I designed brand-centric interactive sites and tools for large and medium sized clients.
1997 - 1999
San Francisco, CA
Fireplug Labs
Was brought on as a design intern out of college and after a few months was hired as a full timer. I mostly created print and web design work for social marketing and played a lot of ping pong.

Awards & Recognition

Horizon Interactive Awards
FWA of the Day
Event Marketers Awards
Event Design Awards
IxDA Design Awards
Best in Show & Best in Category
Communicator Awards
Gold & Silver